A hawksbill turtle (Eretmochelys imbricata) at Koh Bon in Thailand’s Similan Islands gets a taste for some camera lens. Guess he thought it was a jellyfish!
"People couldn't guess if we were having fun or being dead serious. When you create uncertainty, you create intrigue -- which can be quite positive. Daring audacity was written all over the mailing. It was done in such a fun way that people instantly forgave us." - Ardbeg Marketing Article" about Serendipity